Do you run a small school or agency in the international education industry? If so, this article is for you! A common obstacle our colleagues and partners in the global community face is a lack of time to create content. Admittedly, crafting content is time-consuming, but the rewards make it well worth the investment. So, here’s why you should make time for your content marketing strategy today.

1. Attracting organic traffic 

Publishing high-quality, optimised website and blog content can attract organic traffic for a long time after posting. This provides more stable long-term value than being solely reliant on paid ads.

2. Standing out from the competition

With so much competition online, it can be hard to differentiate your small business. However, a strong online presence across various platforms can make you stand out by conveying your values, offering helpful information to your audience, and cultivating a brand community. 

3. Connecting with customers 

Regularly updated articles, social media posts, and newsletters give your audience multiple ways to engage with your business. This gives you direct communication lines with your customers, allowing you to generate more leads.

So when and how should you start?

It’s never too early or too late to invest in your content marketing strategy. Whether you’re new to the international education industry or an established business, building your reputation as a thought leader is a great way to generate buzz. Create valuable content by discovering what’s important to your target audience—listen to feedback, monitor your competition, and find out common struggles potential clients face or questions they want answered. And if you’re still unsure where to start and need a helping hand, get in touch with Schools & Agents - we can elevate your content strategy by crafting regular, engaging content tailored specifically to your business!

Written by Stephanie Clark